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Marketing For Big Results on a Small Budget

Let’s face it, this stuff can get expensive! Our goal is to fill your toolbox or spark a couple of ideas that can get you BIG results with little money.

4 Avenues of Successful Marketing:

  1. Social Media

  2. Event Marketing

  3. E-Newsletters

  4. Blogging

Social Media- Everyone knows about it, everyone talks about it, businesses NEED to be there.

  • Keep your social fresh.

  • Don’t product/service push every day.

  • Have FUN with your posts, you will gain more engagement.

  • The more engagement, the more you appear.

  • Being active on Faceook, Pinterest & Instagram, helps your SEO

  • FREE TIP- Different message on different platforms, more relevance, and different demographics.

  • BEST PART- FREE

  • Boosting ads is effective. - Set a monthly budget.

Event Marketing- Captive/ Exclusive audience to sell your product or service.

  • Everyone loves a good party.

  • Offer great specials

  • Wine & Dine your guests- Show appreciation

  • Throw in a theme

  • Dont overdue the number of events. These are exclusive to your customers.

  • Reward for bringing a friend.

  • Don’t spend a lot of money with traditional advertising, reach out into your own customer network.

  • Use your preferred vendors to help pay for food.

  • Great way to set up business for the next few months.

  • In between big events, have seminars.

E-Newsletters - Send direct emails to your current clients / customers with a call to action.

  • Most site are FREE up to a certain # of subscribers

  • Captive audience

  • Keep your emails entertaining

  • Don’t over do them, 1 - 2 times a week to avoid unsubscribes.

  • Keep them simple and NOT too wordy

  • You can always link them to your website for more information.

Blogging- A simple solution to educate and gain SEO traction.

  • You are educating, people want to research before making a purchase.

  • You are creating relevant content for Search Engine Optimization.

  • Use your blogs in your emails to clients. Link them back to your website.

  • Keep them about 400 words

  • Don’t just write them about your products or services. But, expand into industry trends, something that happened to you last week that you thought was funny… etc.

  • Best part… THIS IS FREE!

There are so many avenues to to get your message out there. It just takes time and patience.

Amanda BergComment