Building your brand is one of the most important thing you can do for your businesses longevity. To make a lasting impression, we have focused on these 3 branches of brand development, and it has proven successful!
recon
We need to know what people are saying about your brand first before we can steer it into your ideal direction! Discovering who you are, what you stand for and what you want your legacy to be is #1 on our list of to-do’s when you are our client.
This is the beginning ground work. We create surveys and polls from local sources, online and on-foot, in order to calculate what the general public thinks about your brand. If we reach the conclusion that the company has not gained any sort of reputation as of yet, GREAT! We can start from the ground up and mold it to what you truly desire. Do not worry if our recon work unearths negative feedback. We believe every dream is salvageable, which is why we have proven plans of action that can set a course for success! But, it will take some time, hard work and willingness to uphold changes.
This is the beautiful thing about marketing. If you are patient and willing to invest a little sweat equity, big changes and growth can happen.
reputation management
Reputation management goes by a variety of names; online reputation management (ORM), internet reputation management, brand perception, etc. Whatever you want to call it, at it’s core, it is the effort to influence what and how people think of a brand or person.
What the general public thinks of a company is ultimately what will drive or dive sales. It's nearly impossible to sell a product to a clientele that doesn't trust your brand.
With a good reputation management plan, we can clear the way for positive messages to have the maximum effect. When people already believe in your company's mission, your content will reach more of the audience you desire.
preservation
Once we have found your niche and discover your target demographic, we must set a course to keep it flowing. A few ways we do this is by continuing the marketing strategy that we have tailored together to fit your goals, making a plan to expand in the future, and doing constant research for new ways to advertise in this growing technological world.